LuthenCorps was born from a simple observation — India's affiliate marketing space was broken. We're here to fix it, one brand partnership at a time.
Affiliate marketing in India is a ₹multi-crore opportunity that most brands are leaving on the table. Not because they don't want affiliates — but because managing them is messy, time-consuming, and full of guesswork.
On the flip side, thousands of talented content creators, bloggers, and digital marketers are sitting on audiences with no real brand to monetize them with.
LuthenCorps is the bridge. We sit between brands that need reach and affiliates who have it — creating partnerships that work for both sides.
Most people wait until they're "ready" to start a business. Yatharth Sharma didn't get that memo. At 18 years old, sitting in college, he was already thinking about systems, markets, and gaps that nobody else was filling.
The idea for LuthenCorps didn't come from a textbook or a lecture. It came from watching the real world — seeing brands struggle to get traction and creators struggle to monetize their audiences, when the solution was sitting right there: connect them properly.
India's digital economy is exploding. D2C brands are launching every day, content creators are growing their audiences at record speed, and affiliate marketing globally is a $17 billion industry. But in India? It's still massively untapped.
That simple observation became the foundation of LuthenCorps — a company built not just to make money, but to professionalize an entire space that desperately needed it.
LuthenCorps is Yatharth's first venture — and he's building it with the hunger of someone who has everything to prove. The goal isn't just to run campaigns. It's to become the go-to name when any Indian brand thinks "affiliate marketing."
Young, hungry, and relentlessly focused — this is a founder who sees the long game clearly and is willing to do the hard work to get there. LuthenCorps isn't just a startup. It's a statement that you don't need decades of experience to build something real. You just need the right idea, the right timing, and the drive to execute.
The roadmap is clear: start lean, deliver exceptional results for every brand and affiliate partner, and scale with integrity. No fake numbers. No empty promises. Just real partnerships, real revenue, and real growth.
In 5 years, Yatharth envisions LuthenCorps as India's leading affiliate management ecosystem — the platform that every D2C brand trusts and every affiliate wants to be part of.
We don't overpromise. We tell brands exactly what we can deliver and affiliates exactly what they'll earn. No surprises, no fine print.
We don't care about looking busy. We care about moving numbers — clicks, conversions, and revenue. That's the only scorecard that matters.
We move fast. In a space that changes daily, waiting for perfect is the enemy of progress. We launch, learn, and optimize quickly.
Every brand we work with, every affiliate we onboard — they trust us with their reputation. We protect that trust fiercely.